Blood and Water is a groundbreaking "Interactive Digital Episode” produced by the Animal Planet digital team and Lizard Trading Company. It's a gripping and immersive experience made for online audiences and envelops viewers in the story of international whaling and the fight to bring it to an end. The interactive episode takes audiences on a journey through thought-provoking documentary vignettes, moving personal photos from Watson’s life, unique insights into the Japanese whaling industry, beautiful interactive features – including animated battle maps and fighting ships.

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Blood and Water went on to win a Webby award, A People’s Voice award as well as a National ADDY award (American Advertising Award).